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Ariat was founded with the simple objective: To create the most advanced performance footwear and apparel for the world's top equestrian athletes. Ariat is driven by world class design, innovation and technology - all focused on delivering the highest-quality, authentic Western and English footwear.
Today, Ariat is the leading performance equestrian brand in the world and provides the foundation upon which world-class athletes work, ride and compete.
In 1993, co-founders Beth Cross and Pam Parker set out to create a new company that would revolutionize footwear for riders. They understood that traditional riding boots were stiff, heavy and hard on the feet. So they assembled a group of top footwear engineers and designers, and set out to create the world's most technically-innovative performance riding boots for both English and Western riders.
Today, Ariat is America's number one English and Western performance footwear brand.
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